Neil Watson

Founder & Principal Consultant

Neil Watson brings decades of experience leading teams and projects for businesses ranging from startups to Fortune 500s including companies like Adidas, TaylorMade Golf, Tillamook Creamery, Microsoft, and TED. His time at Adidas included several years in Global Marketing at their HQ in Germany and his roles in consumer insights and strategy at Tillamook came during its meteoric rise as one of America's fastest growing CPG brands.

In 2023, Neil joined Ave Maria University as director of marketing and was an inaugural Fellow in The Institute at AMU. He continues to teach marketing and business at the university level while remaining a Visiting Fellow in The Institute at AMU and a Scholar-Fellow in the Institute for Human Ecology.

Neil holds a BS in business (entrepreneurship) and an MS in business analysis from the Busch School of Business at Catholic University of America. He is a Business Relationship Management Professional (BRMP) through the BRM Institute.