Neil Watson

Founder & Principal Consultant

Professor Neil Watson brings decades of experience leading teams and projects for businesses ranging from startups to Fortune 500s including companies like Adidas, TaylorMade Golf, Tillamook Creamery, Microsoft, and TED.  His time at Adidas included several years in Global Marketing at their HQ in Germany and his roles in consumer insights and strategy at Tillamook came during its meteoric rise as one of the US's fastest growing CPG brands.

In 2023, Neil joined Ave Maria University as director of marketing and was an inaugural Fellow in The Institute at AMU teaching business. He now teaches at Hillsdale College in the faculty of Economics, Business, and Accounting.

Prof. Watson continues to lead Baker Street Consulting while also serving as subject-matter expert to teams at McKinsey, BCG, and Bain & Co.

Prof. Watson holds a BS in business (entrepreneurship) and an MS in business analysis from Catholic University of America in DC. He is a Business Relationship Management Professional (BRMP) through the BRM Institute.